Who we are
James Tirecraft’ s mission is to provide quality peace of mind service to our customers through honesty, integrity, and exceptional customer care.
James Tirecraft’s vision is to evolve into an industry leader, fostering growth and success for both the company and our employees.
OUR STORY
In the spring of 2007, James Truck and Trailer opened its doors and quickly earned the nickname "James TNT." Like its explosive namesake, the shop experienced rapid growth, with new customers rolling in daily. This momentum fueled our commitment to expanding and enhancing the services we provide to our valued customers.
In 2010, James TNT became the very first Signature Tire Centre store in Canada, setting the benchmark for quality and service.
By 2014, we expanded our service offerings by becoming a NAPA AutoCare Centre, delivering reliable automotive repair and maintenance services to a wider range of customers.
In 2016, we proudly partnered with Carrier Refrigeration, representing their brand in the Okanagan. This partnership included a dedicated service truck for refrigeration repairs across BC’s Interior, enabling us to meet the needs of the region’s commercial trucking industry.
In January 2018, we rebranded as James Tirecraft Commercial Truck Centre, marking the next phase in our evolution. This transition allowed us to better communicate the breadth of services we provide and our ongoing commitment to our customers.
In 2020, we added Traction Heavy Truck Parts Store to our operations, further expanding into aftermarket commercial and heavy-duty truck parts to serve customers across the Okanagan, both north and south. That same year, we became an authorized Maxon Lift Gate Repair vendor, leveraging years of lift gate experience to deliver top-tier repair and sales support for commercial trucks.
In 2021, we joined the TruckPro Network, aligning ourselves with this respected brand to expand our national capabilities and strengthen our connection with the UAP Heavy Duty Group.
Today, we proudly operate as James Tirecraft, TruckPro, Traction Kelowna, delivering unmatched service and expertise to our customers. From your grocery-getter to your big rig, let our friendly and professional team show you the James Tirecraft difference!
MEET THE TEAM
Jeff Davidson -
Shop Foreman
With over 30 years in commercial truck and trailer repair, I have built strong skills and knowledge that improve my work. I can effectively solve various issues with transport equipment, ensuring high-quality repairs. I also take pride in my customer service, which helps me build trust with clients.
I find satisfaction in completing repairs well and knowing the vehicles are safe. I enjoy working with my team, which encourages both personal and professional growth. In my free time, I love repairing and riding motorcycles, as well as camping and fishing, which brings balance to my life.
My goal is to move from shop foreman to shop manager, allowing me to use my experience to support the shop's success and create a positive atmosphere for my team.
Christopher Andrews Automotive Shop Manager
I completed my automotive apprenticeship at Okanagan College and BCIT from 1980 to 1986. Since becoming a Red Seal Endorsed Automotive Technician in 1986, I have gained extensive knowledge in the automotive industry. I specialize in electrical repairs for Ford vehicles, hold Grand Master GM Technician status, and have Level III certification as an FCA/Chrysler/Dodge/Jeep technician. With years of hands-on experience and thorough factory training, I am dedicated to providing the best vehicle solutions as part of the James Tirecraft team. I enjoy the daily challenges of my job and value the diverse experiences of my coworkers, which help us create satisfied customers.
Outside of work, I have a passion for music, having played drums in various bands. I also enjoy fishing and relaxing on the lake. My career goals include mentoring new automotive technicians to help them gain confidence and expertise. Personally, I am interested in aviation, weather, technology, and science, and I like to challenge myself with Sudoku and crossword puzzles to keep learning.
Tyler Lloyd - Parts Manager
With almost 20 years in the parts industry, I started my career at a large truck dealership in Edmonton. Over time, I've developed skills in all areas of the parts department. In 2019, I moved to the Okanagan for family reasons and took on a management position with a parts supplier for logging and trailers. In January 2022, I became the Traction Heavy Parts Manager at James Tirecraft, bringing deep knowledge of the heavy-duty sector, including trucks, trailers, logging, mining, refuse, and both aftermarket and dealership parts.
My core values include customer service, honesty, integrity, and problem-solving, which guide my work. Each day brings new challenges, making my role fulfilling as I help customers get back on the road quickly. Sharing my expertise with staff and customers allows me to make a positive impact.
Outside of work, I enjoy spending time with my wife and daughter. Although my golf game doesn’t match my enthusiasm for it, I still love playing. I also enjoy fishing, working out, and watching hockey. My goal is to create a customer service experience that exceeds expectations. By sharing my knowledge and providing helpful advice, I aim to support trucking companies, even amid supply chain challenges, ensuring they get the right parts on time and at the right price.
Fun fact: I wanted to be a professional golfer when I was younger.
Beate Woods - Administrative Bookkeeper
Experience and Background: I have over ten years in admin and finance, focusing on accurate financial records and efficient processes. My background includes bookkeeping, payroll, and boosting operational efficiency.
Skills and Specializations: I excel in numbers and ensuring everything is accurate. I enjoy reconciling accounts, managing payroll, and enhancing processes.
Favorite Aspects of the Job: I love bringing order to complexity. Whether it's reconciling accounts or improving workflows, I find joy in increasing efficiency and ensuring precise finances.
Personal Interests: Outside work, I enjoy cooking, reading, spending time with friends and family, and traveling. These hobbies help me recharge and bring new energy to my job.
Career Goals or Aspirations: I aim to grow as a bookkeeper and finance professional by learning advanced accounting skills and helping the company succeed.
A Fun Fact or Something Unique About You: I acted in a movie filmed in my hometown and got to meet Gary Oldman and Demi Moore on set.
Bill Grigg, Senior Service Advisor & Estimator
Experience and Background:45 years in Customer Service, last 9 as HD Parts and Service
Skills and Specializations: 28 years of project management and scheduling
Favorite Aspects of the Job: Dealing with our clients
Personal Interests: Woodworking
Career Goals or Aspirations: Retiring in one year!
A Fun Fact or Something Unique About You: Fingerprints
Corey Cole, Service Advisor
Experience and Background: Over 8 years in automotive and heavy-duty, including 5 years managing a lube shop and as Service Advisor for commercial trucks.
Skills and Specializations: Strong mechanical knowledge; expertise in sourcing parts, quoting labor, and reading schematics; track record in generating new business; creative problem-solving; excellent organizational and customer service skills.
Favorite Aspects of the Job: Building customer relationships, solving mechanical issues, and improving efficiency. Rewarded by happy customers and business success.
Personal Interests: Car enthusiast; enjoys driving, modifying vehicles, programming, photography, and outdoor activities; tackles mechanical challenges.
Career Goals: Enhance automotive knowledge, pursue leadership roles, and support company growth through improved operations and customer relations.
Unique Fact: Passionate about European vehicles; handle most repairs, including full engine rebuilds; own a track-ready BMW, maintained and upgraded for performance.
Caetano Bezerra - Tire Service & Sales Advisor
Experience and Background: I have worked in various roles in the automotive industry, including Lube Technician, Service Technician, Parts Advisor, and Service Advisor.
Skills and Specializations: I am skilled at meeting customer needs, solving problems, and providing a positive experience with good communication and empathy. I have specialized knowledge in sourcing parts and am organized. I also understand tire and wheel sizing and options available.
Favorite Aspects of the Job: I enjoy working as a team to ensure customers have the best experience and building lasting relationships. I aim to improve processes for better efficiency.
Personal Interests: I love cars, especially Japanese models from the 90s and 00s, and I'm passionate about drifting. I work on improving my driving and mechanical skills to repair and modify my own vehicles. In my free time, I watch anime and cherish time with my wife, our two kids, two dogs, and close friends.
Career Goals or Aspirations: I plan to keep learning and growing in my roles, help the company grow by improving operations and efficiency, and build strong customer relationships.
A Fun Fact: I fully built my 91 Mazda RX7 from scratch, replacing or upgrading every part and repainting it. The only work I had done outside was the engine welding and tuning.
